Zalora 8th Anniversary
Campaign • Art Direction
Campaign • Art Direction
Overview
Zalora marked their 8th anniversary and the platform commemorated the celebration with a birthday sale. The campaign was spread across all online channels.
We came up with the art direction for this tactical campaign and the goal was to make it fun, vibrant and conceptual to compliment Zalora's curated birthday collection.
The concept was simple, it revolved around gifting and presents but with a twist. Inspired by The Nutcracker and Wes Anderson, we wanted the campaign video to have a sense of play and surprise.
