Sonno: Sleep Executive
Campaign • Strategy • PR
Campaign • Strategy • PR
As mentioned in the press
Overview
Sonno launched their second year of Sleep Executive and generated a lot of buzz. The idea was to find a candidate from Malaysia and Singapore to essentially sleep and get paid. The campaign was done during peak lockdown and it was the perfect time to push the idea of good sleep and the best part is that each candidate can do it comfortably at their own homes. Candidates were given a full Sonno sleep set and the goal was to bring more awareness to the brand and quality of the product. Sonno received more than 6000 applicants accumulatively from both regions.
