Sonno Sapot You
Campaign • Strategy
Campaign • Strategy
Overview
In conjunction of Merdeka, Sonno launched a campaign  surrounding the idea of "Finding a support system". It was the first lockdown celebration and we took the opportunity to encourage people to create a home to support your needs. On top of that, we sent a full Sonno sleep set to the Malaysian athletes that came back from the Tokyo Olympics to show support and pride to the team which ties back to the overarching concept. Sonno Sapots You.
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